Hashtags, commonly known as #hashtags, are keywords or phrases preceded by the # symbol used to group content together around a particular topic or theme on social media platforms. When a hashtagged term is entered in a social media post, it becomes indexed, and its content can be viewed alongside other posts that use the same hashtag.
Hashtags were first introduced by Twitter in 2007 and quickly became a widely used tool across various social media platforms, including Instagram, Facebook, LinkedIn, and TikTok. Hashtags have proven to be a useful way to improve social media engagement, increase post reach, and spark conversations related to a specific topic or interest. Brands and marketers also often create brand-specific hashtags to increase brand awareness, generate buzz around a marketing campaign or event, and drive user-generated content.
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